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12 Hard-hitting Thoughts You Must Read From Extreme Ownership!


  1. Leaders must own everything in their world. There is no one else to blame.
  2. You can't make people do things. You have to lead them.
  3. The leader's attitude sets the tone for the entire team.
  4. It's not what you preach, it's what you tolerate.
  5. You can't expect to improve performance, you can't expect to win--without altering to a positive mindset.
  6. A leader must be a true believer in the mission.
  7. Leaders must always operate with the understanding that they are part of something greater than themselves and their personal interests.
  8. Actions and words reflect belief with a clear confidence and self-assuredness that is not possible when belief is in doubt.
  9. Ego must not take precedence over doing what is best for a given situation.
  10. When ego clouds our judgement and prevents us from seeing the world as it is, then ego becomes destructive.
  11. Extreme Ownership requires checking your ego and operating with a high degree of humility.
  12. Take ownership in your decisions and you will dominate.


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