10 Sentences That Will Make You More Money
- People buy with emotion, then justify with logic.
- Sell the transformation, not the product.
- Tell prospects your price, then, shut the fuck up.
- It's easier to sell an offer that solves a pain than one fulfilling a desire.
- Whatever business you're in, study psychology, cognitive bias, and body language.
- If your offer has a solid guarantee, it'll result in more sales than refunds.
- Memes are one of the most powerful forms of marketing.
- Copywriting is 80% research, 20% writing.
- Your service/product should meet demand not try to create it.
- People don't care about your offer, only what your offer can do for them.
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