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10 Sentences That Will Make You More Money


  1. People buy with emotion, then justify with logic.
  2. Sell the transformation, not the product.
  3. Tell prospects your price, then, shut the fuck up.
  4. It's easier to sell an offer that solves a pain than one fulfilling a desire.
  5. Whatever business you're in, study psychology, cognitive bias, and body language.
  6. If your offer has a solid guarantee, it'll result in more sales than refunds.
  7. Memes are one of the most powerful forms of marketing.
  8. Copywriting is 80% research, 20% writing.
  9. Your service/product should meet demand not try to create it.
  10. People don't care about your offer, only what your offer can do for them.


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