What are the best lead generation tools?

NEGI RK Tuesday, August 31, 2021

Each new visitor is a potential client. That's why it's essential to convert them into subscribers successfully. It's all about collecting visitors' info so you can drive communication and turn casual traffic into loyal customers.

There are hundreds of tools that claim to help with lead generation, but none that do it quite like Sender.net

Sender.net is a sophisticated all-in-one email marketing platform. Features include email automation, advanced subscription form, popup builder with real-time analytics, and a few click integration beside all other tools.

Unlike different market solutions, LiveChat lets you proactively engage users by sending them personalized invitations. How does it work?

You can set up sending targeted messages to website visitors. They will be triggered under certain conditions. It means that people will get messages that are related to their actions on your site. For instance, you can send invitations to people who

spend a particular amount of time on your site,

reached a certain cart value,

couldn’t finalize the purchase because of some technical problems,

come from a specific country,

come to you for the first time (or came back!).

Moreover, the tool lets you target visitors who enter your site using different marketing campaigns. It means that you can set up sending custom invitations that will be fired to visitors who landed on your page after clicking on a link placed on different pages. According to our data, visitors who get targeted messages are 6.3% more likely to become leads, so targeting them it’s a worthwhile exercise.

Offline Ticket Form

If you apply LiveChat, you don’t have to be at work 24/7 (unless you want to) to gather leads. The app lets you make use of a ticket form that can be displayed on your pages every time you need to log off. You can go on your long-awaited holiday or simply take some time off and enable visitors to leave their questions and emails in tickets. All created tickets will be sent to your email, and you can reply once you go back to work.

LiveChat integrates with over 96+ 3rd party solutions including CRMs, email marketing services, social media and enables you to export data gathered in the application to your favorite lead generation tools (MailChimp, Hubspot, Zendesk, etc.)

Create eye-catching converting forms with ease. Sender's forms editor is packed with features, user-friendly integration, and easy customization.

When paired with the LinkedIn Sales Navigator, Seamless.ai is a simple chrome extension, which aids in generating the contact information (email and phone number) of the leads. The trick is to use both these tools in sync to ensure that the data generated helps your sales representatives save time and the business cycle is as smooth as possible.

Hence, if you use the LinkedIn Sales Navigator to find contacts and then enrich these contacts by adding their contact information with the help of Seamless.ai, your lead generation process is taken care of. These leads can then also be automatically added to the CRM, where these leads can be pursued and monitored as required.

Unbounce

Unbounce is another popular lead generation software that allows its users to generate and convert leads by creating effective landing pages, pop-ups, sticky bars and much more. The platform also offers the option to drag and drop any existing page element in order to create a mobile responsive landing page. The two features that brought this platform to my list are - one, the platform automatically optimizes the landing pages in accordance with Google Page Speed insights and two, ‘Dynamic Text Replacement’, this feature automatically exchanges the selected keywords to be in sync with the highest-ranking keywords. A/B testing, lead generation form builder and real-time data are added advantages offered by Unbounce.

RollWorks

A popular B2B lead generation platform, RollWorks also offers features like email automation, inbox filters, multi-channel marketing and data-driven actionable insights. With an existing database of 12 million companies and a whopping 320 million contacts the process of finding leads becomes much easier. The platform also allows you to build a targeted list of leads within a few minutes via the help of its advanced filter feature - you can spot potential customers via segmentation and pursue them via messaging. The best part of this platform is that the database is constantly updated and verified, you can be rest assured that your sales team isn't spending time with the wrong leads.

Now that you have a fair idea of the lead generation tools, if you are on the lookout for tools that are best used for pursuing and prioritizing these leads, do read my answer below:

The most enjoyable part is that you don't need to use multiple different tools for email marketing campaigns - all required tools and features are located under the same roof and operate seamlessly with each other.

Convert page visitors with a popup and continue nurturing new subscribers with automated emails - the setup is done once. The configuration takes minutes, regardless of what feature you are setting up. The platform shines in ease of use and polished features. No more frustration and struggle with tasks and navigation.

Sender.net will assure your business growth in a meaningful way.

Alright, let’s talk about what popup’s behaviour settings allows you to do.

Set a timer when the popup will appear
Show form only when user scrolls to a specific location of the page.
A popup appears when a user is trying to leave page.
A popup appears when clicked on a particular web element.
Frequency - Set the period when you want to show the popup to the same user again if they didn't subscribe.
Scheduling - Set the timing of your popup in advance (set a particular date).
Visibility - Set which pages and/or devices to show the popup.

Option settings allow you to add:

ReCaptcha – Spam prevention.
Confirmation checkbox – usually used for GDPR compliance.
Redirection – custom redirection link after subscription.
Fields - Add as many fields as you like. We don't restrict fields input - name, surname, phone number, and any imaginable field are welcome.
Interest groups - let subscribers decide to which group to be assigned.

All subscription forms are mobile-friendly and will look great regardless of where you view them. A few visual representation below

Implementation - subscription forms are implemented via plugin integration or a script. Simply add the generated code to your website, and start gathering hot leads. The procedure takes a few seconds.

*Keep in mind that all submitted information is automatically synced into your account and can be automatically added into automation and start receiving welcome emails and/or any other workflow.

Sender.net is the only all-in-one email marketing platform that offers email automation and other top-tier features for free.

Recognition

The most popular and trustworthy customer evaluation platform Capterra has analyzed and surveyed the best-performing email marketing platforms. Sender has been recognized as one of the TOP 3 best-performing email marketing tools by 2021

Sender also had an opportunity to take a spotlight at ProductHunt – we were recognized as #1 Product Of The Day and #2 Product Of The Week!