Google already had a 90% market share around the world when Bing launched. Everyone was already happy with the results provided by Google.

Google already had a 90% market share around the world when Bing launched. Everyone was already happy with the results provided by Google.

Bing came too late in the battle against Google search.

Google already had a 90% market share around the world when Bing launched. Everyone was already happy with the results provided by Google.

The phrase "Google it" shows that Google is the standard for online search.

A lot of people said: why switch to Bing when I'm happy with Google?

Then I heard many complain about the lack of results on Bing. Many consider Google to be more complete. I think that's a fact.

Google has also cleverly locked in its hegemonic leadership position with various initiatives :

• Agreement with Apple making Google the search engine for all the brand's products. Google pays $8 to 12 billion a year for this. A DOJ survey reveals that this leads to almost half of Google's search volumes.
• Creation of Android to promote Google search on the Android smartphones that were going to dominate the world.
• Creation of Chrome to have another entry point to highlight Google Search.

All this prevented the competition from really endangering Google's hegemony.

The DOJ recently pointed this out, and it could force Apple and Google to terminate their agreement. Apple is already working on creating its own search engine.

See if this can benefit Bing in one way or another in the future.