Amity Business School aims to achieve academic excellence by providing multi-faceted education to students and to encourage them to reach the pinnacle of success. For this business, education is designed in specific specializations that would provide rigorous academic learning with necessary domain skills to the students enabling them to excel in their careers. Specialization offered by ABS are listed below:
Marketing & Sales:
With this specialization, students develop a horizon of Marketing & Sales with creative problem-solving skills coupled with the application of knowledge and concepts required to overcome the marketing and sales challenges in the dynamic industrial landscapes. This specialization is designed for students who are interested in a marketing/consumer/brand/sales management career. They will progress thoughtfully, learning all broad marketing functions in a management setting blended with simulation-based concept development and testing. While gaining an understanding of the marketing environment, the program provides deep knowledge of social, political, legal, moral, behavioral, ethical, economic, financial, digital, and international aspects of sales & marketing.
Banking & Finance:
Under Banking & Finance, the aim is to develop financial acumen amongst young business leaders. It enables students to absorb the concepts of Finance & Banking. In this, they acquire knowledge of banking regulations, financial theories, corporate governance, budgeting tactics, Mobilization of capital resources, payment, and settlement, and many more insights into the financial field. Students aspiring to make a career in the Banking industry/finance industry can gain an elementary knowledge of organizational finance decisions, corporate finance, and business evaluations. Banking and Finance has a wide range of job opportunities like Banks, Business Schools, Credit organizations, Consultancies, Economic consulting jobs, Indian civil services, health departments, the Insurance industry, securities industry and investments, Mortgage agencies.
International Business:
International Business knowledge enables the students to gain critical industry knowledge to conduct business in any corporate environment observing the current trend in industry advancement, emerging markets, and globalization. International Business certainly offers a synergized growth prospects to the students to navigate in global businesses. Participants will learn how to manage and progress in the diverse cultural/ social environment of different countries and are best suited for those who wish to progress in global business management.
Human Resource Management:
Human Resource management is a central function of any organization. The specialization in HR will enable students to learn and apply the principles and techniques of human resource management. It gives a practical view that integrates the contributions of the behavioral sciences with the technical aspects of implementing the HR function in the dynamic business environment. With this specialization, students will be able to learn and apply the best practices used in the industry for recruitments and selections. Simulated business games are used for developing knowledge for performance management, organization behavior, and employee development.
Global MBA:
The Global MBA combines a prestigious world-class British university degree with best-in-class British professional bodies, CMI and CIMA, which set admired standards and create career pathways, including unique chartered status. With a variety of study pathways and professional development resources at one’s fingertips, one will emerge from the Global MBA with the capability to reach new frontiers in business.
3C MBA :
Get an opportunity to explore, imbibe and leverage best practices of 3 Continents with this practical hands-on program each student gets to learn about the economic environment, business practices, various technologies, customs, and traditions of various countries. Industry interaction, cultural awareness, foreign language training, travel excursion, and experience in a new technological environment allow each student to gain deep insights. The student gets a degree from Amity University with certificates from 2 other foreign Institutions.
MBA International (Global Study Program)
The Program is designed for students aspiring to graduate in business, discipline from some of the best universities in the world. It is a unique Credit Transfer Program, where the students spend the first 1 or 2 years in Amity and the following year(s) in a university abroad. It is a degree program with a provision for credit transfer to any of the foreign university partners. At the end of the first or second year of studies giving a financial benefit to the participant to graduate with an International Degree with a fraction of a fee, save up to 40% on the total cost of education gaining from Internationally recognized and globally accepted curriculum coupled with Strong academic grooming.
It is trusted that this will help the students’ study in a planned and structured manner and promote effective learning.
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