Using keywords in SEO is like fishing. You need to know how to bait the hook and where to cast the line to reel in the big profits.
Keyword research is at the core of PPC campaigns and search engine marketing. If you’re not using the right keywords as bait, then you’re unlikely to be able to get the attention of your desired audience.
Researching and selecting keywords that your audience will search for and then integrate those keywords naturally within your content, your on- and off-page SEO strategy, and your Google Ads campaigns will be the most effective way to attract customers and increase profits.
Here is a list of some of the free keyword research tool for SEO:
- Google Ads Keyword Planner
The Google Ads Keyword Planner is a great place to start with during your keyword research journey. The tool is built by Google, which is typically the search engine where most of our SEO efforts are spent, so it makes sense to at least see what the data looks like.
You can use this data to not only build a keyword list for optimizing your website, but you can save keyword lists and use them in your Google Ads campaigns, too.
Keyword data collected:
- Average monthly searches and trends over time
- Average cost-per-click if you were to bid on them
- Level of competition
- New keyword ideas
Cost: Free with a Google Ads account (which is also free)
WordStream
WordStream has its own keyword tool for both PPC keyword research and SEO. This marvelous keyword tool helps you target specific niches and gives you suggestions based on the industry and related searches that you may not have thought of.
Keyword data collected:
- Google Search Volume
- Competition
- CPC (helpful for pay-per-click!)
- Cost: Free trial
Twinword
Twinword is a free keyword tool we’re really impressed with! With a decent free version (10 searches/day) and a very granular set of filter options that enable you to really dial in how relevant your search terms are, Twinword is definitely a good option to keep in your toolkit.
With the ‘user intent’ filtering options, Twinword makes for a great blog topic research tool as well.
Keyword data collected:
- Keyword ideas (related keywords + queries)
- Search volume
- Organic & paid traffic
- Cost: Free with paid options
- Google Trends
This awesome, free tool by Google lets you explore the popularity of a specific keyword or topic over time in Google searches. If you’re trying to rank for a seasonal service or trending topic, this is a great way to check when users are searching and how often. You can even look at searches for specific cities and compare keyword variations.
Keyword data collected:
- Interest over time
- Compare keyword trends
- Filter by location and category
- Google Trends also shares related queries, which can help you find new opportunities.
Cost: Free
- Soovle
If you have various channels you need to do some organized keyword research on, Soovle is the answer. This free application allows you to delve into the most typed on different search engines based on the keyword root.
Keyword data collected:
- Search volume
- Keyword variations
- CPC
- Competition
- Cost: Free
Ninja Check: Side-by-Side SEO Comparison
The side-by-side site page comparison tool by Internet Marketing Ninjas allows you to compare the SEO on 5 URLs simultaneously. Just collect the URLs of whatever pages you’d like to compare (ex. your Service page and your competitor’s Service page) and then run the check.
It’s fast and, when it’s done, it will have nice tidy graphs that you can easily use to check metadata, keyword density, source code, link structure, and much more.
Cost: Free
Answer the Public
This keyword tool lets you type in a keyword or phrase and then it spits out a bunch of suggestions and ideas in question form. It works by mining Google’s auto-complete function. This is also a really great tool for finding your next blog post topic idea!
Cost: Free
Ubersuggest
Ubersuggest will take a keyword and give you a list of similar keyword ideas with metrics like volume, CPC, and competition. You can choose to search for web keywords, news keywords, and even YouTube keywords.
The tool will also give you suggestions based off of the phrases Google autocompletes for you while you’re typing in your query.
Cost: Free
Keywords Everywhere
This tool is an extension or add-on for Chrome or Firefox that’ll let you see keyword data as you’re just going about your regular browsing.
It’s very neat, but a little hard to explain – head to their website to see how they provide you with awesome, helpful keyword data.
Cost: Free
YouTube Keyword Tool
YouTube had a free keyword tool once upon a time, but then they consolidated it with Google Ads in 2014. But don’t lose hope!
A great free keyword tool alternative for Youtube users and marketers, Youtube Keyword Tool will help you find and select the best keywords, phrases, and topics for boosting your video audience.
Cost: Free
Bing Keyword Tool
Google doesn’t have all the fun! Bing is still going strong and as such should be targeted for SEO success…and it has a plethora of excellent SEO “Webmaster” tools (so yes, you will need to create an account if you don’t already have one) along with a great free keyword tool for SEO.
Premium Keyword Research Tools [Free Trials]
SpyFu
Free Trial
If you need to evaluate your competition’s strategy, SpyFu has what you need. This SEO optimization software includes technology to help you understand your competitor’s platform and modules that compare websites and domain histories.
Wordtracker
Free Trial
Wordtracker is a good choice for small businesses who are researching keywords and developing an SEO strategy. Wordtracker is a great tool to use when you’re looking for long tail keywords to use in your strategy for either the web, YouTube, or Amazon.
Moz Keyword Explorer
30-Day Free Trial
With this program, you can type in a keyword phrase and get keyword ideas, a snapshot of the search engine results page that comes up for that keyword search, where the keyword is mentioned, and more.
RavenTools
Free Trial
Much more than just a keyword tool, Raven’s complete in-depth SEO and domain research tools are some of the best on the market. The site auditor will notify you regarding any and all on-site issues that can harm your rankings, as well as recommend numerous solutions for improving your SEO efforts and results. It even generates SEO reports to keep you up-to-date whenever you want.
SEMrush
Free Trial
SEMrush will help you discover your competitor’s organic and paid keywords in a search. The keyword research tool enables you to identify the best keywords for PPC campaigns, gather and multiply your keywords and keyphrases, select long-tail keywords for greater success, and (one of their strongest features) target multinational and multi-lingual markets.
Jaaxy
Free Trial (30 Searches)
Jaaxy is an impressive platform for both keyword research and general SEO. The tool comes with comprehensive features, including keyword analysis and tracking, competition research, and industry or niche analyzing and targeting.
Longtail Pro (7-Day Free Trial)
This keyword research tool will help you find keywords for your niche. The analytical feature is available if you buy the platinum version.
Cheers!
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