Before the lockdown, my mom and dad had never purchased a single product online. They always believed that online products are not original or the shipping and return procedure will be difficult. And I am sure that your parents also feel the same way.
In the last four months, education has gone online, office panels have gone online, Bollywood movies are being premiered online and even now, doctors are also coming online.
During this lockdown when all the local markets were closed, my parents purchased some items from Amazon for the first time.
We got the parcel within one day; thanks for the fast delivery Amazon! As all the items were in perfect shape and quality, it resorted to my mom's faith in Online Shopping. And from that day onwards, she has ordered more than ten items from Amazon. She even suggested her friends do the same!
Now, my dad is watching TV series like ‘Special Ops’ and ‘The family man’ instead of movies. My sister is taking her college classes online.
The society we are living in, every generation is moving towards online platforms.
Coming back to the question - What is one industry that will be 300% in the next 5 years, and why?
I believe that you may guess the answer by now. That one industry is - Online Business Industry.
And after this lockdown, we can say that Digitalisation has become an obligation!
Let me introduce myself, My name is Aarjav Jain. I am an entrepreneur, Founder at DigiSidekick. Digisidekick is a Digital Marketing agency and Institute. In the last 3 months, we have got 25 website development and SMM projects. When I asked them what is the reason you are taking your business online or why starting a new online business?
There was the same answer every time - “Digitalisation is the future".
We have given a raise to all our employees and even hired more during this lockdown.
To support all these online businesses or to start your own, one thing is crucial - Digital Marketing.
I am have been running my agency for the last 2 year and I have a brief idea about what is required in this industry, i.e. how to get clients, how to manage them, how to earn money online from affiliate marketing, etc.
So, We have summed up all our personal experience from Digital Marketing in one course that we created "A complete course on Digital Marketing".
I wanted to create a course that can be purchased by anyone while keeping in mind the quality of content. I have seen people complete courses from other platforms and still have no practical knowledge.
But there was one big hurdle - more than 50 institutions in Delhi have already been offering Digital Marketing Courses from the last 5 years. And it brought us to the next obvious question -
How do we differentiate ourselves from others?
To find the answer, I started enrolling for online courses at these institutions. I figured out 3 things that these institutes were not providing -
1. Practical knowledge
2. Marketing knowledge
3. Mentorship
By Marketing Knowledge, what I mean here is that, in other courses, the instructors did not explain to me what is Marketing, they did not tell me what is Consumer Behavior, and no one explained to me how reputed companies market themselves on different platforms. Instructors were only focusing on digital aspects of the course like Website Development, Social Media Marketing, or SEO.
Digital marketing can not be learned by only watching the video and reading blogs. Mentorship is very important to learn Digital Marketing.
So once you get enrolled in this course, you will be in direct contact with me. In the first lecture I clearly state that you need to implement everything that you are learning and when you find any queries or doubts, you will be directly contacting me for that. There will not be any online portal where you have to add your questions and wait for the answer!
During the whole course, you will only be in contact with me; not with my team members :-)
That was the answer to my question "How to differentiate us from others?". We decided to launch Digital Marketing that will cover all the aspects of the Digital part as well as the Marketing part. That is why we have named it - "A complete course on Digital Marketing".
In this course, we teach our students with a practical approach. We make sure that the marketing part has been covered in the course. In the course, there are 20+ Marketing Case Studies of companies like Coke, Uber, and Starbucks about how these companies use marketing as their growth tool. Every concept of marketing, like Season Marketing, Cause Marketing, Emotion Marketing is discussed in detail, and much more time in the course.
Now, let's understand some other aspects of the course -
COURSE FEE - Why not free?:-
1990/- Rs.
Though we have distributed free copies of this course to many college students. We couldn’t make it free for all!
We did keep it free for 1 week and told everyone we knew about this course. But, they were 5 to 10 takers of this course.
Then we ran ads. Targeted ads to people looking for Digital Marketing Courses. And, we did 27 sales in 3 weeks.
My team and I decided to keep a price for the course to cover the cost of video hosting and advertising.
Whatever we earn, we invest back in this website and ads.
In this course, I will be sharing my personal methods and experience that will help you to get Digital Marketing Clients, getting Jobs, working as an Affiliate Marketer. I helped a lot of businessmen to take their businesses online with the help of this course.
All the experience is shared :-)
Course Audience (basically, who can enroll):-
I have developed the course keeping three types of audience in considerations.
This course is for:-
- Marketer:- It has been said that one should always brush up their skills. And if you are already in the marketing field and working as a marketing head, you should enroll in this course. Now the time is changing, and so is the demand for Digital Marketing over Traditional Marketing.
- Business Owner/ Entrepreneur:- More than 120+ business owners enroll in this course and take their business online. It is a far better option than hiring an agency and giving them at least 50,000 for doing your Digital Marketing. If you can find the time to learn from the course and implement it, this is the best option you can get to make your business online!
- Career seeker:- We help you to make your career in Digital Marketing. You can enter into this field as a Freelancer, Affiliate Marketer, have your own digital marketing agency, build your personal brand as an influencer or apply for jobs at various positions like Website Developer, SMM Expert, SEO Expert, etc.
- Students:- Students from any field can always consider the Digital Marketing Industry as a viable career choice. Every topic is explained from the beginner level and then, we will be taking you up to advance level, step by step. We are having Students of humanities, commerce, science.
Though the course is made for the above four kinds of audiences, certain sections are focussed on just one of the above. And since the course will progress in a systematic manner where the participant gets one video class each day, everyone has to complete all the sections.
Certificates along with the course:-
- 6 certificates from Google, that includes Google Analytics for beginners, advance and google ads, etc.
- 2 certificates from Hubspot that includes Email Marketing and Hubspot Marketing.
- I certificate from our organization for completion of course.
Idea is to reach out to a minimum of Million lives in India and teach them Digital Marketing in common and simple language videos. There is a very high chance that when you are reading this answer, even this post is sponsored :-) And if you are interested in buying this course, use - QUORA5 as coupon code to buy the course. You will get a 5% discount. Visit our website once, you may find some more discount offer.
In this course, you will learn -
Website Development, Facebook Marketing, YouTube Marketing, Linked In Marketing, SEO, Google Analytics, Affiliate Marketing, Video Editing(Advance), Graphic Designing(Basic), Analytical Marketing, Google Ads, Social Ads, Google Tag Manager, E-commerce Website Development and Marketing, E-mail Marketing, Inbound Marketing, Content Marketing, Marketing Strategies Insights.
I mean, everything about DIGITAL MARKETING :-)
We will be providing you Elementor pro( page building software) worth Rs. 14000/- free with the course, and advanced video editing software, worth Rs. 3000/-. These are provided so that you can learn Digital Marketing on the premium platforms. Please search them on Google :-). We are able to provide you these plugins at such a low cost because we use this software in our Digital Marketing Agency.
You will be getting access to all the pre-recorded 110 lectures and software for a lifetime!
We also conduct 2 webinars every month, so that I can share the practical problem that I face in the Digital Marketing Agency and share my real projects with you.
In the webinar, we focus on 2 things:-
- The real-life digital marketing problems that I face working with my clients and ask my student in the webinar that what will you do if you were in my shoes. This actually gives them practical knowledge.
- I work on my client's project in front of all of my students on the webinar. So that they will have knowledge about how to work on a professional level in this field and we try to provide the maximum level of practical knowledge to all our students.
The best part about these webinars is that you will be getting a webinar link in every 15 days so that you can learn Digital Marketing as long as you want. So learning never stops. 80% of the student continues watching these webinars even after completion of this course.
What you can do after the completion of this course?
After the completion of this course, you can get a chance of working as an intern in our Digital Marketing Agency and can earn some experience.
You can work as a Freelancer, many learners are already working as a freelancer and earning 20,000–25,000 per month. One difficulty that you have to face working as a freelancer is getting the first 2 clients. After that, things get easy.
You can have your own Affiliate Website and can earn passive income from the Amazon Affiliate program in the form of commission. 20% of the learners are having their own websites and are on a path to build their own brand.
Start your own Digital Marketing Agency, this may seem a hectic task, but lot’s of methods are told in this course through with you can start your successful agency.
Apply for a job at various positions like Website Developer, SMM Expert, SEO Expert, and can have a stable job.
No specific skill set or coding knowledge is required to enroll in our course. Everything will be taught to you from the beginning. If you have no prior knowledge of marketing and wanted to learn Digital Marketing, this is a perfect destination for you.
After this lockdown, digitalization has become an obligation, nothing can stop you to excel in this field. But with a single contingency “Willingness to work!"
No knowledge is bad knowledge. :-) And, I had to make just one course for all. That's why I named it also “A complete course on Digital Marketing”
Thanks!
Use coupon code QUORA5 and get a 5% discount on the course, given in the link below:-
A complete course on Digital Marketing
EDIT: To check the relevancy and quality of the content of the course, check our Google reviews.
Edit 1 - We can know about an amazing fact -The course completion rate of Udemy and Coursera is 35% and we are having 70% course completion rate. This is because of one factor, quality of content. Visit our website and see the content in detail or apply for a demo class🙂
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