Digital marketing Trends 2020
To succeed at digital marketing and marketing as a whole, you need to be forward-thinking. This means being aware of the next big thing, the latest advancements and all the trends that are sure to be big over the next 12 months.
In order to help you start off on the right foot with your strategy once the new year rolls around, we’ve taken a look at the digital marketing trends you need to know about in 2020.
Assessing exactly what you need to know about and how these trends are going to impact your digital marketing strategy, we’ve created comprehensive guides and blogs. All of these provide information on how to integrate the latest trends with your existing strategy.
Digital marketing has become one of the most powerful components in today’s technological world. People are using digital marketing platforms in a strategic manner to showcase their work by sitting at home and earning some money. Thus, to make the best use of this platform, there are some new trends in digital marketing which we need to know to enhance our business.
Digital Marketing trends in 2020:
1. Rise of chat bots: To have interactive and real-time conversations with the clients, companies use chat bots which allow companies to answer their questions. Using chat bots could save time, increase customer satisfaction and can also provide a good dose of humor at times.
2. Improved advertising: Digital marketing uses the old yet updated tool of advertising a product by using relevant and appropriate content. If the ads are consistent and essay the product, then it may attract more audience.
3. Voice-Powered Assistants: Voice powered assistants are trending these days as they work on the single command of a person. Features like Alexa, Siri, and Google are very popular these days and are helpful in digital marketing. Voice-Powered Assistants understand the language, are conversational and answer the questions in an easier way.
4. Transparency in work: In today’s technological world, the companies, as well as the clients, demand transparency in work. It helps in establishing the company’s core values, responding to the questions immediately, gives space and encourages people to improve the product.
5. Conversational Marketing: Digital marketing or online marketing becomes more clear and understandable if it’s more conversational. It is a real-time connection between marketers and customers.
6. Video Marketing: One of the latest trends in digital marketing is video marketing. It is the most popular way for customers to know about the product via audio-visual means.
7. Word-of-mouth Marketing: Word-of-mouth marketing or influencer marketing focuses on publishing the brand message to a larger market. 63% of customers trust the opinions made by the influencers regarding products. And 58% of people buy products on the influencers’ recommendation.
8. Social Media Apps: Social media apps which provide the facilities of messaging make it easier for the marketers and the customers to communicate. 10 billion people use Facebook Messenger, 1.6 billion are the active users of Whats App. These social messaging apps are helpful and useful in sending messages to customers.
9. Voice Search and Smart Speakers: People are more conveniently using voice search and smart speakers instead of typing. Voice search has become an important component in the digital marketing world. 50% of people search via voice by 2020. It provides all the relevant and updated information to the people.
10. Interactive Content: Digital marketing has its most powerful weapon and that is content. The most dynamic, attractive, and relevant content helps in attracting the traffic. Interactive content is instant access which helps digital marketing to grow fast in recent times.
11. Progressive Web Apps(PWAs): Progressive Web Apps are websites that work as mobile apps. This allows the teams or companies to create web apps for the devices that work just like a regular mobile app.
In a nutshell, these digital marketing trends make the platform more convenient, versatile and easy to use for the people once they understand the new and trending aspects of digital marketing platforms.
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